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We endow your resources with new wealth-building capabilities MMC is a company specializing in marketing strategy* consulting and services, with specific focus on the consumer behavior of Hispanic/Latino markets, and specifically on the beauty industry. Through our quantitative and qualitative research (face-to-face surveys, online surveys, mall intercepts, focus groups, In-depth interviews, observation, and other methods), as well as our secondary data collection, we have come to understand the diverse markets within the Hispanic communities. We also deal with generational issues – first vs. second and third generation Latinos (or Hispanics, or Chicanos, or . . . ) We understand not just the local Latino, we also visit and study many of the countries of origin, to further and more fully understand customs, habits, family structures, environments, cultures, and other issues of importance toward understanding the Hispanic consumer first as a person, then as an immigrant, and finally as a consumer. Reaching the Hispanic markets successfully is as easy as Uno, Dos, Tres – unless you are spelling these OONO, DOZE, TRESS; they may sound the same, but the results you obtain may not be what you seek. We will provide guidance and insights for a more successful venture into the vast resources of the Hispanic/Latino markets in the United States (and in Latin America, as well). Let's talk: mescalante@marketingmangementco.com 909.542.8271 *(Marketing plans, business plans, communications strategy, pricing, targeted marketing strategy) |
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Marketing Management Company, LLC
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